During the Mobile World Congress, a key Seminar was hosted by Mobile World Capital Barcelona and Harvard University entitled “Global mHealth Marketplace and Innovation,” during which an overview of the emerging global mobile health (mHealth) market was given, along with approaches for innovation, measuring outcomes and ROI, and examples of successfully implemented systems.
The Seminar was opened by Dr. Joan Cornet, mHealth Director of Mobile World Capital and Roberto Ascione, President of Razorfish Healthware. Dr. Jordi Serrano Pons, CEO of UniversalDoctor and co-Founder of Zero Mothers Die, presented during the Implementation Strategies session, covering the importance of stakeholders in mHealth and how to engage the community to share experiences and best practices. He described 4 key strategies for not only connecting mHealth stakeholders but also leveraging their solutions, best practices and lessons learned through:
- Public-private partnerships: such as MAMA (Mobile Alliance for Maternal Action) and Zero Mothers…
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